Happiness: Calling for more priority to be given to happiness, ahead of the International Day of Happiness, Godrej Yummiez’s ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) reveals that 72% of Indians confessed to snacking more when they are happy, highlighting how snacking is perceived as improving mood. Among those who connect snacking with their mood, 70% of Indians feel satisfied, happy and excited after consuming snacks.
Comparing regions, the report highlights that eastern India showed the highest inclination with 75 percent of its citizens snacking more when they are happy. North, West and South India showed almost similar levels of emotions at 72%, 67% and 74% respectively. The above findings are further corroborated when looking across cities.
Among cities, people in Delhi, Chennai, Hyderabad and Kolkata snack more when they are happy. With Delhi topping the list at 81 percent, followed by Chennai and Hyderabad at 77 percent each, and Kolkata at 75 percent, indicating that locals in these cities find snacks to be state enhancements in mood Additionally, Mumbai’s average stood at 68 percent, and Ahmedabad’s average for residents who opt to snack when they’re happy is 67 percent. It is followed by Pune and Bangalore with 66 percent each, Lucknow with 62 percent and Jaipur with 61 percent.
Another aspect that emerged from the report was the connection between eating and mood in both genders, which revealed that 74% of women and 70% of men snack more when they are happy .
Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL), said, “As a category thought leader, Godrej Yummiez understands consumers well and shaped the trends that are redefining the ready-to-cook frozen segment .
The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report clearly shows that consumers perceive the snack as a mood enhancer. Going forward, the dynamic that will shape India’s snacking habits will be based on the acronym STTEM – Safety, Technology, Taste, Ease & Mood Uplifter – the five pillars. Speaking specifically to the mood pillar, snacking will have greater influence on both consumers and brands.”